Even Jay-Z and Kanye West cannot make the brand rise from the ruins when they destroyed a Maybach in the making of the Otis music video. So what can make it work for the brand? Maybach is said to go back to the basics, cold cash. The ultra-luxury car marque will be offering rebates of as much as $100,000 for consumers buying a new Maybach.

Looking at the figures, the full $100,000 rebate might just be good if you will buy a Maybach 62 that has a sticker price of $427,7000.. The entry level, if there is such a term for a Maybach purchase, the Maybach 57 that goes for $376,300 will most likely get you lesser rebates.

Looking at the zeroes of the rebate, it is hard not to wonder how this marketing move will affect the image of Maybach in the ultra-luxurious market. While most Maybach owners most likely can write a check to settle the whole amount in a sitting, they will surely not be smiling when they get to learn that they can get a new ride for a lesser value than the once they paid for before.

Maybach revives another brand to capture the eyes of the most discerning car lovers as it will use the Zeppelin badge last appeared in during the 1930s. The manufacturer of ultra luxury cars also recently brought back the Landaulet.

The new 62 Zeppelin and Maybach 57 models will take the spotlight at the Geneva Motor Show. Car experts and lovers will surely have praises for the power plants of these vehicles. The Zeppelin sports a biturbo V12 6.0L engine that enhances the cars output by 28 hp or a total of 640 hp brute force. This makes the Zeppelin the most powerful Maybach to date.

Maybach consumers can request any paint combination that pleases their pockets and fancy but the special model is released on a standard two-tone finish using taiga black for the body trimmed with light brown rocky mountain variant for the car’s shoulders.

The new Maybach also comes streamlined mirrors and with rims on a shadow pain tone.

The interior, as expected, will be an epitome of luxury. Fit for comfort and style, the interior blends Stromboli leather in black with California beige scheme. The trim is very fancy on piano lacquer finishing while the dashboards and door panels are done with well crafted stitching. All carpets are made of lambskin.

Maybach also puts as an option a $5000 worth of perfume atomizer made of Plexiglass that can rest stylishly on the center panel of the rear console. This package comes with custom made perfume from Girvaudan that can make the smell of the cabin heavenly.

The Zeppelin is up for grabs for early car lovers as the company will be accepting orders as early as March 3. The cars are expected to roll out of the assembly line by September. Only 100 units will be produced.

The Maybach 57 Zeppelin will have a sticker price of approximately $523K while the Maybach 62 Zeppelin will be around $609K.