When Daimler announced that it will kill the Maybach brand at the end of this year, it really surpirsed no one since the ultra-luxury ride has never met expectations. Experts even speculate that Daimler might have lost around $400,000 for each Maybach vehicle they delivered to a consumer.
Even Jay-Z and Kanye West cannot make the brand rise from the ruins when they destroyed a Maybach in the making of the Otis music video. So what can make it work for the brand? Maybach is said to go back to the basics, cold cash. The ultra-luxury car marque will be offering rebates of as much as $100,000 for consumers buying a new Maybach.
Looking at the figures, the full $100,000 rebate might just be good if you will buy a Maybach 62 that has a sticker price of $427,7000.. The entry level, if there is such a term for a Maybach purchase, the Maybach 57 that goes for $376,300 will most likely get you lesser rebates.
Looking at the zeroes of the rebate, it is hard not to wonder how this marketing move will affect the image of Maybach in the ultra-luxurious market. While most Maybach owners most likely can write a check to settle the whole amount in a sitting, they will surely not be smiling when they get to learn that they can get a new ride for a lesser value than the once they paid for before.